Outline Overview
The project aimed to showcase a professional portfolio focusing on packaging design and multimedia components such as a picture booklet, CD disk, and USB memory stick. The portfolio was unique because it was made entirely from recycled materials, aligning with the client's commitment to sustainability.
Problem Statement
The client needed a visually impactful and environmentally friendly way to present their design work to potential clients and employers. They wanted a portfolio that would stand out from the competition and highlight their expertise in packaging design.
Users & Audience
The primary users of the portfolio were potential clients and employers within the design industry. The audience included decision-makers and creative professionals who would evaluate the client's work and consider them for new projects or job opportunities.
Roles & Responsibilities
As the UX specialist for this project, my responsibilities included conducting user research, creating wireframes and prototypes, and collaborating with designers and stakeholders to ensure the portfolio met the client's objectives. I also oversaw the testing and refinement of the final product.
Scope & Constraints
The project's scope included designing a cohesive and visually appealing portfolio that incorporated the various multimedia components while staying true to the client's sustainability goals. Constraints included working within a limited budget and timeline while maintaining high design standards.
Process & What I Did as UX Specialist
To begin the project, I conducted user interviews and surveys to gather insights about the target audience's preferences and behaviours. I then created wireframes and prototypes to visualize the layout and functionality of the portfolio. Collaborating closely with the design team, I helped to refine the visual elements and ensure a seamless user experience across all components.
Outcomes & Lessons
The client and their audience well-received the final design portfolio, garnering positive feedback for its creativity and sustainability. The project highlighted the importance of user-centred design and the value of incorporating eco-friendly practices into visual storytelling. It also underscored the power of multimedia elements in enhancing the impact of a design portfolio. Overall, the project successfully met the client's objectives and delivered a memorable user experience.
