Outline Overview
This user experience case focuses on redesigning a landing page for a sexual wellness brand. The goal is to create a user-friendly and informative landing page encouraging visitors to explore the brand's products and services related to sexual wellness.
Problem Statement
The current landing page for the sexual wellness brand is outdated and confusing. It lacks clear navigation and engaging content, leading to high bounce and low conversion rates. The brand wants to enhance the user experience on the landing page to attract and retain visitors.
Users & Audience
The target audience for the sexual wellness brand is adults aged 18 and above who are interested in improving their sexual health and wellness. This includes individuals of all genders and sexual orientations who are looking for products and resources to enhance their sexual experiences.
Roles & Responsibilities
As a UX specialist, my role is to conduct user research, create wireframes and prototypes, gather feedback from stakeholders, and make data-driven design decisions to improve the user experience of the landing page.
Scope & Constraints
The project's scope includes redesigning the landing page to improve navigation, content organization, and overall user experience. Implementation constraints include limited resources and time.
Process & What I Did as a UX Specialist
1. Conducted user research to understand the needs and preferences of the target audience.
2. Created wireframes to map out the layout and content of the new landing page.
3. Developed prototypes to test different design concepts and gather stakeholder feedback.
4. Collaborated with the design and development teams to implement the new design on the landing page.
5. Conducted usability testing to identify and address new landing page design issues.
Outcomes & Lessons
The redesigned landing page for the sexual wellness brand saw a significant increase in engagement and conversions. User feedback indicated that the improved navigation and content organization made it easier for visitors to find information and make informed decisions. The project highlighted the importance of user research and iterative design in creating a successful user experience for a landing page.
