Outline overview
The Shopping Channel Canada TSC, is a popular television shopping network offering a video-on-demand service for customers to watch and purchase products online. As a UX specialist, I was tasked with improving the user experience of the video-on-demand page to increase customer satisfaction and conversion rates.
Problem Statement
The current video-on-demand page was cluttered and difficult to navigate, leading to a high bounce rate and low user engagement. Users were finding it hard to search for and purchase products, resulting in decreased sales for the company.
Users & Audience
The video-on-demand page's target audience included existing customers of The Shopping Channel Canada who were looking to purchase products online. These users were typically tech-savvy and comfortable shopping online.
Roles & Responsibilities
As the UX specialist, I conducted user research, redesigned the video-on-demand page, and implemented improvements to enhance the user experience. I collaborated with the design and development teams to ensure the changes were implemented effectively.
Scope & Constraints
The project's scope included conducting user research, redesigning the video-on-demand page, and implementing improvements based on user feedback. The constraints included budget and time limitations, as well as adhering to The Shopping Channel Canada's brand guidelines.
Process & What I Did as UX Specialist
-Conducted user research to understand users' pain points on the video-on-demand page.
-Created user personas to represent the target audience and their needs.
-Redesigned the layout of the video-on-demand page to make it more user-friendly and intuitive.
-Implemented filters and search functionality to make it easier for users to find products.
-Improved the checkout process to streamline customers' purchasing journey.
-Created user personas to represent the target audience and their needs.
-Redesigned the layout of the video-on-demand page to make it more user-friendly and intuitive.
-Implemented filters and search functionality to make it easier for users to find products.
-Improved the checkout process to streamline customers' purchasing journey.
Outcomes & Lessons Learned
After implementing the changes to the video-on-demand page, engagement and conversion rates significantly increased. Users found the page easier to navigate and were more likely to make a purchase. This project taught us the importance of data-driven decision-making and the value of collaboration between teams.
Process Details & My RolE As UX Specialist
Throughout the project, I worked closely with the design and development teams to ensure that the changes were implemented effectively. I also conducted regular usability testing to gather user feedback and make any necessary adjustments to the design. By focusing on the user experience and making data-driven decisions, we improved the performance of the video-on-demand page and increased customer satisfaction.