Outline Overview
The search input field animation on the Canada shopping channel website is designed to enhance the user experience by providing a visually engaging element that encourages interaction. When users click on the search input field located in the website's header section, the logo moves to the side to make room for the search bar, creating a dynamic and seamless transition.
Problem Statement
The shopping channel website in Canada wanted to improve user engagement and make the search functionality more prominent on their website. The existing search input field was static and lacked visual appeal, leading to low user interaction with the feature.
Users & Audience
The primary users of the shopping channel website in Canada are online shoppers looking for a wide range of products, including electronics, home goods, fashion, and more. The audience includes a diverse group of users with varying levels of familiarity with online shopping.
Roles & Responsibilities
As a UX specialist, I analyzed user behaviour and interactions with the existing search input field, proposed design improvements, and collaborated with the design and development teams to implement the new animation. I was responsible for conducting user research, creating wireframes and prototypes, and testing the new feature with users.
Scope & Constraints
The scope of the project included enhancing the search input field animation without drastically changing the website's overall layout and design. Constraints included ensuring compatibility with different devices and browsers and considering the impact on overall website performance.
Process & What I Did as UX Specialist
- Conducted user research to understand user needs and behaviour when searching for products on the website
- Created wireframes and prototypes to visualize the new search input field animation
- Collaborated with the design team to create a visually appealing animation that seamlessly transitions the logo to the side when the search input field is clicked
- Worked with the development team to implement the new feature and conduct user testing to gather feedback and make iterative improvements
- Created wireframes and prototypes to visualize the new search input field animation
- Collaborated with the design team to create a visually appealing animation that seamlessly transitions the logo to the side when the search input field is clicked
- Worked with the development team to implement the new feature and conduct user testing to gather feedback and make iterative improvements
Outcomes & Lessons Learned
The new search input field animation has increased user engagement with the search functionality on the shopping channel website in Canada. Users now find it easier to search for products and navigate the website, improving user satisfaction and retention. The project highlighted the importance of balancing visual appeal with functionality to create a seamless user experience.
Details Of Your “Process & What I Did as Ux specialist
Throughout the project, I focused on understanding user needs, and behave focused on understanding user needs and behaviour to inform design decisions. I conducted usability testing to gather feedback from real users and made iterative improvements based on their input. By collaborating closely with the design and development teams, we created a sleek and user-friendly search input field animation that enhances the overall user experience on the shopping channel website in Canada.
