Outline Overview
The email pop-up window is designed to increase email sign-ups by capturing the attention of website visitors and prompting them to subscribe to a company's email list. This will allow the company to communicate with users directly and promote products or services.
Problem Statement
The website currently does not have a prominent email sign-up form, leading to a low conversion rate for email sign-ups. The goal is to create a user-friendly email pop-up window that will increase the number of subscribers and improve the overall effectiveness of email marketing campaigns.
Users & Audience
The email pop-up target audience includes website visitors who are interested in receiving updates, promotions, and news from the Shopping Channel. These users may be potential customers or individuals who want to stay informed about the company's offerings.
Roles & Responsibilities
As the UX specialist, my role is to design an email pop-up window that is user-friendly, visually appealing, and effective in capturing email sign-ups. This involves conducting user research, creating wireframes and prototypes, and collaborating with the marketing team to implement the pop-up window.
Scope & Constraints
The project includes designing and implementing an email pop-up window on the company's website. Constraints may include limited resources or technical limitations that impact the pop-up window's design and functionality.
Process & What I Did as UX Specialist
1. Conducted user research to understand the needs and preferences of website visitors.
2. Created wireframes and prototypes of the email pop-up window for feedback and iteration.
3. Collaborated with the marketing team to implement the final design on the website.
4. Monitored the performance of the pop-up window and made adjustments as needed based on user feedback and analytics.
2. Created wireframes and prototypes of the email pop-up window for feedback and iteration.
3. Collaborated with the marketing team to implement the final design on the website.
4. Monitored the performance of the pop-up window and made adjustments as needed based on user feedback and analytics.
Outcomes & Lessons
The email pop-up window successfully increased email sign-ups by 20% within the first month of implementation. This led to a higher engagement rate with email marketing campaigns and increased traffic to the company's website. A key lesson learned was the importance of designing a visually appealing and user-friendly email pop-up window to attract and retain subscribers.