Canadian fashion Association/TSC
Outline Overview
This user experience case details the redesign of the landing website for the Canadian Fashion Association and The Shopping Channel in Canada. The goal was to create an engaging and user-friendly platform that promotes Canadian fashion brands and encourages users to shop on The Shopping Channel.
Problem Statement
The previous website was outdated, difficult to navigate, and did not effectively showcase Canadian fashion brands. Users were often confused about the website's purpose and struggled to find the products they sought.
Users & Audience
The website's target audience includes fashion enthusiasts, shoppers interested in Canadian-made products, and users looking for a convenient shopping experience.
Roles & Responsibilities
As the UX specialist on this project, my responsibilities included conducting user research, creating wireframes and prototypes, and working closely with designers and developers to implement the new design.
Scope & Constraints
The project involved redesigning the landing websites for the Canadian Fashion Association and The Shopping Channel in Canada. Constraints included a tight timeline and limited resources.
Process & What I Did as UX Specialist
-Conducted user research to understand the needs and preferences of the target audience
-Created user personas to guide the design process
-Developed wireframes and prototypes to visualize the new website layout
-Collaborated with designers to create a visually appealing and cohesive design
-Worked with developers to ensure a seamless user experience across devices.
-Created user personas to guide the design process
-Developed wireframes and prototypes to visualize the new website layout
-Collaborated with designers to create a visually appealing and cohesive design
-Worked with developers to ensure a seamless user experience across devices.
Outcomes & Lessons Learned
The new website received positive feedback from users and saw increased traffic and engagement. The redesigned platform effectively promotes Canadian fashion brands and enhances the shopping experience on The Shopping Channel.
Details Of THE Process & My rOLE
The unwavering commitment to prioritize user needs and preferences was central to our process. This was achieved through meticulous user research and the creation of user personas, ensuring that the new website reflected our audience's expectations and was a key factor in our success.
I also focused on creating a seamless user experience by developing wireframes and prototypes emphasizing simplicity and navigation. This approach helped streamline the design process and ensure the final product was user-friendly and intuitive.
The success of this project underscores the importance of user-centred design and the power of collaboration between cross-functional teams. By incorporating user feedback and aligning with the goals of the Canadian Fashion Association and The Shopping Channel, we created a website that effectively met the needs of both the clients and the users.
- Worked with developers to ensure a seamless user experience across devices.
- Worked with developers to ensure a seamless user experience across devices.
Outcomes & Lessons Learned
The new website, a testament to our collective efforts, has been met with resounding user praise and witnessed a significant surge in traffic and engagement. The revamped platform has successfully championed Canadian fashion brands and elevated the shopping experience on The Shopping Channel. This success reaffirms the effectiveness of our strategies and the potential for future projects.